Pretty much every cycling (or running) shoe we purchase comes with inserts that are flimsy and ineffective. At Athleticamps, we create custom heat-molded shoe inserts from Footbalance, which can significantly benefit cyclists and runners by providing improved support, comfort, and performance during training and racing. Everyone's feet - even your own - are different, and even off the shelf inserts don't provide adequate fit and support that a custom insole can provide.