Our Story
Dear Fellow Endurance Athletes,
Welcome to Athleticamps! Since founding the company in 2001, my goal has been to help cyclists and triathletes of every level boost their performance and deepen their passion for the sports they love. Over the years, we’ve seen firsthand the incredible physical and mental benefits that come from actively engaging in a sport that excites you.
As lifelong athletes with more than 30 years of cycling experience, we know that dedicating time to improving your fitness can have a powerful impact—not just on your athletic goals, but on every part of your life.
We invite you to explore our website to learn more about the ways we can support your training and growth. If you decide to work with us, we promise you’ll not only see real improvements in your fitness, but you’ll enjoy the process every step of the way.
We look forward to riding this journey with you.
Bruce Hendler, Owner
Bruce Hendler - Owner
Bruce founded Athleticamps in 2001, following a successful bike-racing career. Through his dedication and leadership, Bruce has built Athleticamps into a top resource for endurance athletes in Northern California. Still an avid cyclist, Bruce loves the training options and energy that Folsom and the surrounding communities offer endurance athletes.
